The “Amazon Effect” in Foodservice Distribution (B2B) – Meeting the Modern Chef’s Needs to Access Digital First Case Growth
Webinar Details
Thursday, March 12, 2026
2:00 – 3:00 p.m. ET
Today’s Millennial and Gen Z chefs expect the same fast, intuitive, mobile-first B2B experience they get from Amazon. In fact, 70% prefer to order directly online, and if your platform makes it difficult, they’ll switch to one that doesn’t.
Join us to learn how distributors are adapting to digital-first buying habits to drive case growth. Discover how an ordering experience can generate 4–5x more online orders in just 12 weeks while freeing your sales team to focus on selling, not taking orders.
Speakers
Moe Abraham
EVP of Distributor Partnerships, Cut+Dry
Moe Abraham is a foodservice executive with deep experience driving strategic growth, operational excellence, and digital transformation across wholesale distribution. Born into the foodservice business, Moe spent his summers working at Hillcrest Foodservice, a third-generation family-owned distribution company, gaining hands-on experience across warehouse, delivery, and operations and developing a deep respect for the people who make the business run. He built experience in technology and finance in New York as a Business Systems Analyst Manager at Capital IQ, owning the design and management of core platform functionality and user workflows. Later returning to Hillcrest, he first served as VP of Finance and then as CEO, where he led vast technology modernization and operational and process improvement initiatives. As EVP at Cut+Dry, Moe partners with distributors, manufacturers, and operators to accelerate digital adoption while ensuring technology enhances, not replaces, the relationships foodservice is built on.
Amir Mahboobi
VP of Growth and Sales, Cut+Dry
Amir Mahboobi is VP of Growth & Sales at Cut+Dry, where he leads commercial strategy and revenue expansion efforts for foodservice distributors adopting modern eCommerce and payments solutions. With over 15 years of experience across restaurant technology and large-scale food distribution, Amir brings a unique cross-functional perspective to digital transformation. He began his career at Cake, where he focused on digital acquisition and inside sales, helping scale operator-facing technology and drive measurable adoption. He later held multiple senior leadership roles at Sysco, including Senior Director of Technology Deployment & Market Response. In these roles, he led national go-to-market strategies for customer-facing platforms, supported all 74 U.S. operating companies, oversaw tier-1 application support and digital inside sales teams, and drove large-scale technology deployment, adoption strategy, and change management initiatives across the enterprise. Today, Amir works directly with distributor executives to align technology strategy with revenue growth, margin protection, sales enablement, and long-term customer retention
Please note: This webinar is free and open to all. By registering for this webinar, you agree that IFDA may share some contact data provided in this registration form for the purpose of follow-up communication, including marketing. You may unsubscribe from such marketing communication by following the instructions in each email.