
How to Build Workplaces That Don’t Suck

Episode 5: How to Build Workplaces That Don’t Suck
How to Build Workplaces That Don’t Suck with Hannah Ubl
Aired: May 16, 2025
Theme: Culture
Guest: Hannah Ubl, Co-founder, Good Company Consulting
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In a special bonus episode of Crave – The IFDA Podcast, we sit down with Hannah Ubl, Co-founder of Good Company Consulting, to talk about what it really takes to create a workplace that doesn’t suck, starting with people.
A communication and culture expert, Hannah has spent over a decade helping organizations improve culture, leadership, and engagement. She shares stories from the field, the evolution of workplace expectations, and how leadership mindset, psychological safety, and a people-first approach are key to thriving in today’s work environment. From tackling toxic cultures to sustaining strong ones, Hannah offers actionable ideas grounded in real-world examples.
More About Our Guest

Hannah Ubl, Co-founder, Good Company Consulting
Everyone deserves a great place to work, so why do so many people get a sick feeling in their stomach before Monday mornings?
Hannah Ubl is a renowned communication and culture expert, and co-founder of Good Company Consulting. Her company’s mission is to help organizations create workplaces that don’t suck, and is motivated by the simple idea that the key to any great business is to put people first.
Hannah has been studying people at work for over a decade. She’s traveled across the globe, working with organizations big and small to discover the secret sauce behind truly great companies. Through her research, she’s curated best-practices from the world’s most forward-thinking business.
A self-proclaimed research nerd, Hannah’s been making her friends take surveys since the 4th grade. She’s a published author whose insights have been featured in publications nationwide, and is currently working with her business partner on their next book about how the pandemic will forever change the way we work.

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