IFDA-Technomic Quarterly Brief: Consumer Value and Pricing Perceptions at Restaurants in 2026

This research brief from IFDA and Technomic discusses how rising costs are affecting consumer perceptions of value at restaurants, emphasizing the importance of quality and affordability.

Content Highlights:

• The importance of value to restaurant guests
• How consumers define value
• Increasing consumer scrutiny of portion sizes and pricing
• Value meal strategies

Price: Free to all IFDA members as an exclusive member benefit.