StorySelling at Scale with Deanna Segreti and Mark Homza

SMart Conference Live Bonus Episode

StorySelling at Scale: Turning Everyday Moments into Marketing Gold

Aired: August 15, 2025

Guests: Deanna Segreti, Director of Corporate Marketing, Saval Foodservice and Mark Homza, Founder & Vice Chairman, Funday Agency

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In a special episode of Crave – The IFDA Podcast, we’re live in Miami at the SMart Conference with a dynamic duo: Deanna Segreto, Director of Corporate Marketing at Saval Food Service, and Mark Kwiatkowski, co-founder of Fun Day agency and creative marketing strategist.

This conversation explores how personal branding, influencer marketing, and authentic storytelling can drive engagement and loyalty in foodservice, and why food distributors should stop chasing algorithms and start leaning into human connection.

From local foodie shoutouts to Slurpee linguistics and cross-industry inspiration, this episode offers practical examples, marketing insights, and a clear message: you’re already an influencer. Now tell your story.

Topics Covered in This Episode

  • 0:00 What We’re Covering: Storytelling, Strategy, Influence
  • 1:24 Meet Deanna Segreto & Mark Kwiatkowski
  • 2:05 Culinary Roots, Boardroom Strategy, and Branding
  • 2:44 Storytelling as a Human Connection Tool
  • 3:34 Feelings Over KPIs: Why Emotion Matters
  • 4:52 Why Foodservice is All About Relationship-Building
  • 6:06 What Storytelling Looks Like Today
  • 6:33 Influencers, Viral Reviews, and Local Buzz
  • 7:14 Community Marketing Examples from Saville
  • 8:02 How to Avoid Transactional Marketing
  • 9:07 The Power of Nuance in Storyselling
  • 10:24 Helping Offline Operators Get Online
  • 10:49 Don’t Chase the Algorithm—Use It
  • 11:45 Search is Changing: Are You Indexed Where it Matters?
  • 12:39 Mobile-First, Then and Now
  • 13:03 Where Foodservice Marketing Touchpoints Begin
  • 14:20 Email Preferences and Regional Habits
  • 14:49 Using ChatGPT for Market Opportunity Analysis
  • 15:11 Why Data + Email Still Win in Foodservice
  • 15:44 Impulse Marketing & Digital Hot Dogs
  • 16:27 Creating Brand Language That Resonates
  • 17:40 Using Data to Build Cultural and Retail Momentum
  • 18:16 Storytelling to Influence Buying Behavior
  • 18:48 Everyone’s a Storyteller—If They Care
  • 19:12 Sales Reps as Influencers: Real-World Examples
  • 19:59 Personal Branding Tips for Foodservice Pros
  • 20:19 The Titanium Rule: Beyond Great Service
  • 21:23 Influencer Case Study from the Crypto World
  • 23:11 How Content Builds Trust Before the First Meeting
  • 24:19 From Capsule to Community: Growing a Thought Leadership Platform
  • 25:07 Using Podcasts and Newsletters to Educate, Not Just Sell
  • 26:20 Trust as the Cornerstone of All Storytelling
  • 27:08 Getting Out of the Algorithm Bubble
  • 27:44 Watch, Follow, and Adapt to Your Customer’s World
  • 28:11 What Do You Want Your Brand to Be Known For?
  • 28:35 Practical Next Steps: Reshare, Connect, Repeat
  • 29:15 Mentorship, Listening, and Learning by Doing
  • 30:16 The Role of Speed and Action in Leadership
  • 30:58 Leadership T-Shirt Game: Supportive & Collaborative
  • 32:26 Final Reflections: Why Storytelling Is a Craft Worth Practicing

More About Our Guests

Deanna Segreti
Director of Corporate Marketing, Saval Foodservice

Deanna Segreti is the Director of Corporate Marketing at Saval Foodservice, a family-owned, independent broadline distributor based in Maryland. She leads strategic branding, customer engagement, and corporate communications across multiple divisions, including 1932 Specialty Produce & Meat and Deli Brands of America.

With a background in both culinary arts and business administration from Johnson & Wales University, Deanna is currently pursuing her MBA at Boston University. Her work has shaped Saval’s community engagement and digital marketing strategies, aligning the company’s marketing efforts with its mission-driven values.

Deanna brings a strong creative eye and a passion for branding and design to her role, blending strategic thinking with visual storytelling to elevate customer experience and brand impact. Recognized for her leadership and cross-functional collaboration, she is a frequent contributor to industry panels and events, with a focus on strengthening the connection between foodservice distribution and social impact.

Mark Homza
Founder & Vice Chairman, Funday Agency

Mark is a creative entrepreneur, brand strategist, and visionary leader with a deep passion for building companies where culture, creativity, and high performance intersect. Known for his “fun and brains” philosophy, Mark believes exceptional results stem from empowering people, encouraging collaboration, and cultivating environments where innovation and joy thrive.

As Co-Founder of Flixel Photos, Mark helped introduce the world to cinemagraphs, “living photos” that transformed digital storytelling. Under his leadership, Flixel raised $8.5 million in funding, earned an Apple Design Award, and saw its flagship product, Cinemagraph Pro, hit #1 on the Mac App Store in over 70 countries. The company partnered with major names like Tyra Banks (America’s Next Top Model), HBO, Netflix, Mercedes-Benz, and Tropicana, helping brands captivate audiences with immersive visuals.

Building on this momentum, Mark co-founded Funday, a full-service creative branding and advertising agency that grew into an eight-figure business. At Funday, he championed a culture where the best ideas win, regardless of title or tenure. Under his guidance, the agency earned a Clio Award, and received nominations from The Webby Awards and Cannes Lions for its impactful work with brands like GoToll, Transurban, and Sandbox VR.

Mark’s client experience spans a wide range of industries and includes work with 7-Eleven, Microsoft CoPilot, Denny’s, Ethos Pet Brands, Flow Alkaline Water, Health-Ade Kombucha, and PepsiCo, showcasing his ability to drive brand growth across diverse markets.

At his core, Mark believes that sustainable success starts with people. His leadership style blends strategic insight, creative storytelling, and a strong commitment to cultivating teams where individuals feel valued, inspired, and empowered to contribute their best. Through every venture, he remains focused on creating meaningful, culture-forward brands that leave a lasting impact.

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