Reports

IFDA-Technomic Quarterly Brief: Understanding Key Differences Between Consumer Generations

IFDA and Technomic’s latest quarterly brief focuses on foodservice behaviors and attitudes shown by different consumer age groups. Understanding these differences can help foodservice distributors better service their operator customers by highlighting products that fit into that customer’s concept and specific target audience. The brief summarizes typical generational preference trends in patronage, expectations, menus and marketing.

Price: Free to all IFDA members as an exclusive member benefit.

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