The distributor sales representative (DSR) remains a trusted advisor to foodservice operators in today’s turbulent business environment, but their role and operators’ expectations are evolving. IFDA and Technomic’s latest quarterly research brief focuses on how that evolution is unfolding, younger restaurant operators’ preferences, productivity of meetings, operator expectations, and more.
Content highlights:
- DSR perception
- In-person meetings and meeting productivity
- Gen Z operators
- Operator satisfaction
- Future reliance on DSRs
Price: Free to all IFDA members as an exclusive member benefit.
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