At the IFDA SMart Conference, you will explore new ways that sales and marketing can amplify your business and help customers! Benefits of attending include industry insights, leadership development, peer interaction, and networking with trading partners.


Meeting industry peers and discussing industry opportunities expands your professional network, sparks new ideas, and helps you find solutions. At the IFDA SMart Conference, we have topical NETWORKING RIBBONS for attendee badges so that you can find those with like interests. Ribbons include Technology, Recruiting, Branding, and Culture. On both days of the conference, we have Facilitated Networking Breakfasts by ribbon topics at the start of each day.

2018 IFDA SMart Conference:

  • BRIGHT IDEAS: Sessions to help you think differently about sales and marketing.
  • 97 PERCENT of attendees would highly recommend this conference to a colleague.
  • NETWORKING happens throughout the event, from interactive meals to receptions.
  • 1.5 DAYS: Your time is valuable. This conference packs a wallop in a short amount of time.


The IFDA SMart Conference includes general sessions and breakouts with great takeaway and insights. A few of the sessions on this year's agenda include:

In the House with Oliver Kremer of Dos Toros Taqueria: Oliver Kremer joins us to share what the fast casual chain is all about — its food philosophy, its culture, their use of social media to build customer loyalty, and more. (Dos Toros Taqueria website)

Eliminating Mediocrity. Squashing Negativity.  J.C. Thompson will deliver insights, statistics, and recommendations on how to inspire people in new ways and energize everyone in your organization to play “all in.”

Hiring and Retaining A-Players: Finding talent has skyrocketed to be the #1 concern for businesses. Gerry O’Brion will reveal strategies to attract talented employees, and for motivating and retaining A-players.

Marketing and Customer Experience for People Not Like You:  Founder of McDonald Marketing and author Kelly McDonald will show how companies can differentiate themselves through marketing and foster long-term loyalty with customized customer service.

Be Unstoppable: The 8 Essential Actions to Succeed at Anything: Alden Mills is a former Navy SEAL platoon commander, author, and co-founder of Perfect Fitness. He joins us to drive home effective frameworks to build high functioning team players and leaders who can innovate.


The registration fee for attending this event differs between member and non-member status. IFDA MVP PARTNERS: Please contact Grace Hong about available FLEX Registrations at ghong@ifdaonline.org or call (703) 532-9400.

Hotel & Destination


The Vinoy Renaissance Resort and Golf Club is a 4-star Marriott hotel that reflects the grandeur of a golden age.  You’ll find old-world courtesy and activities to satisfy guests of all ages and interests.

Resort grounds include golf, spa, tennis, a marina, and multiple restaurants. St. Petersburg’s attractions are within easy reach from this downtown resort, including the Dali Museum, Tropicana Field, beaches, and  The Florida Aquarium.

The Vinoy Renaissance Resort & Golf Club
501 5th Avenue NE
St. Petersburg, FL 33701
Hotel Main Phone: (727) 894-1000
Reservations: (800) 468-3571
(Refer to the IFDA Conference to receive negotiated rate.)
Room Rate: $169 + 13% tax

More Information